What Even Is AI? (A Writer & Marketer’s Perspective)

Learn AI With Me: The No-Code Series, Part 1

AI Is Everywhere, But What Is It?

If you spend any time online, you’ve probably seen the explosion of AI tools—ChatGPT, MidJourney, DALL·E, Claude, and Gemini. Everyone is talking about AI, but when you ask, "What exactly is AI?" the answers range from "magic" to "robots taking our jobs" to "just a bunch of math."

So let’s break it down—not from a programmer’s perspective, but from the standpoint of someone who writes, markets, and creates for a living. Because if AI is changing the world, we should probably understand how and why it works. And most importantly, how we can use no-code AI tools to experiment with AI without writing a single line of code.

AI, Machine Learning, and Large Language Models: A Quick Primer

You’ve probably heard AI, machine learning (ML), and deep learning used interchangeably. They’re related, but not the same thing.

Artificial Intelligence (AI) is the broad concept of machines performing tasks that typically require human intelligence, like recognizing images, understanding text, or making predictions. AI can be as simple as rule-based automation or as complex as generative models that create new content based on patterns learned from vast amounts of existing data.

Machine Learning (ML) is a subset of AI where computers learn patterns from data instead of following explicit instructions. Think of it like a recipe where the AI improves its cooking skills based on feedback rather than just following a static set of steps.

Deep Learning is a further subset of ML that uses neural networks to process massive amounts of data. This is what powers things like facial recognition, speech-to-text, and self-driving cars.

Large Language Models (LLMs) are AI models trained on vast amounts of text data to generate human-like responses, such as ChatGPT, Claude, and Gemini. These models use deep learning techniques like transformers to predict the next word in a sentence, enabling them to generate coherent, nuanced text.

Why AI Feels So Different And Why It Blew Up in 2023-2024

AI has been around for decades, but the reason it’s everywhere now comes down to three things.

Massive Data Availability: AI models are trained on the largest datasets in human history—trillions of words, millions of images, and more. The sheer amount of available training data has made AI dramatically more powerful than older systems.

Unprecedented Compute Power: Advances in GPUs (graphics processing units) and cloud computing have made AI training more efficient. While large-scale models like DeepSeek V3 still require millions of GPU hours, smaller, specialized models can now be trained or fine-tuned in days rather than months. For example, fine-tuning a 7B parameter model on RunPod can take just a few days.

Breakthroughs in Neural Network Design: Traditional AI models relied on rule-based programming. Today’s AI, particularly transformer-based models, learns context and meaning rather than just memorizing patterns. This shift has made AI far more useful for natural language understanding, image generation, and decision-making.

This is why today’s AI tools don’t just autocomplete sentences—they can write essays, generate images, create music, and make videos. And it’s only getting more advanced.

What Does It Mean to Learn AI If You Don’t Code?

For a long time, AI felt like something only machine learning engineers and researchers could understand. And let’s be clear—the work engineers do is absolutely critical to making AI possible. Without them, we wouldn’t have the models, tools, and infrastructure that power everything from chatbots to image generators. But AI isn’t just for coders—it’s for anyone who wants to use it effectively. Its potential isn’t limited to engineers; it’s for everyone.

So what does it mean to “learn AI” without diving into Python and TensorFlow?

It starts with understanding the fundamentals. You don’t need to train models from scratch, but you do need to understand what AI, ML, and deep learning actually are, how models are trained, and why compute power matters. Without that foundation, it’s easy to get lost in the hype or misunderstand what AI can and can’t do.

Beyond theory, learning AI also means getting hands-on with no-code AI tools that make AI accessible. Instead of writing code, I’ll be experimenting with AI-powered applications like ChatGPT for text generation, MidJourney and Stable Diffusion for image creation, and automation tools that integrate AI into workflows. I’ll also explore no-code ML platforms like RunwayML and Lobe, which allow users to train simple AI models without needing to touch Python. Plus, I’ll be running my own open-source LLMs on RunPod—using frontends like text-generation-webui to interact with them in a no-code way. But what if I need to go a step further?

Even if I do need a bit of code, I’ll lean on AI-powered coding assistants like Cursor and GitHub Copilot to guide me. This is a big deal because it means you don’t have to memorize syntax or be a programming expert—AI can help bridge the gap.

Another critical part of learning AI is understanding its ethical implications. AI isn’t magic; it comes with real risks—bias in data, misinformation, and privacy concerns. Intellectual property and copyright law are also major considerations, especially as AI models generate text, images, and even code based on existing datasets. Who owns AI-generated content? What happens when an AI model is trained on copyrighted material? These are ongoing debates with no clear answers yet, making it even more important to understand AI’s ethical landscape. Knowing how to use AI responsibly is just as important as knowing how it works

Ultimately, learning AI isn’t about becoming an engineer—it’s about knowing how to apply AI effectively. It’s about testing different models, optimizing AI-generated content, and figuring out where AI fits into real-world workflows. In other words, it’s about thinking like an AI user, not just an observer.

Now, I’m no AI expert. I’m learning in public. So while I say “no-code” (and my chatGPT, Kevin, assures me it is mostly feasible), please leave room for the possibility that I’ll need to figure out how to do some light scripting—but I’ll use no-code tools and AI-assisted coding as much as possible, and if I can do it, so can you.

Debunking Common AI Myths

AI is often misunderstood, surrounded by hype, fear, and misinformation. Let’s break down some of the most common misconceptions and see what AI can—and can’t—actually do.

“AI is just a fancy autocomplete." AI models predict text, but they also learn structure, tone, and reasoning from their training data, making them far more advanced and capable than simple pattern matchers.

“AI will replace our jobs." While AI automates tasks, humans bring creativity, strategy, and decision-making that AI can’t replicate—at least not yet. The future isn’t AI replacing people; it’s AI augmenting people.

Take human movement, for example. The body is an incredibly complex system, with hundreds of bones and muscles working together in countless ways. Every movement involves subtle, interconnected adjustments—if you shift your weight slightly, your entire posture changes in response. Even if we fed an AI model millions of examples of human movement, it would still lack the deeper, embodied understanding that comes from having a body. This isn’t just a matter of throwing more data or compute at the problem; AI learns differently than humans do, and some aspects of human intelligence—like physical intuition and common sense—are unlikely to ever be fully replaced.

That’s why, even with AI’s massive progress, humans will likely always be in the loop, making the key decisions and providing the creativity that machines can’t.

“Only engineers can understand AI." Understanding how AI works at a high level is way easier than most people think. You don’t need a PhD in computer science to use AI effectively.

What’s Next: Getting Hands-On with No-Code AI

In the next post, we’ll break down machine learning basics for people who don’t code—what it means to train a model, why data matters, and what open-source AI models you can experiment with right now without needing to be an engineer.

AI isn’t just the future—it’s the present. And the best way to learn it? By playing with it.

Follow along as I document my AI learning journey—no coding required. And if you want to follow along, start a RunPod account today.